The PRC has been conducting pioneering studies in the publishing space since 2016. Buys will aim to leverage the research and relationships built to date to drive the company into a new phase of industry involvement, while Peter Langschmidt will continue to focus on the technical aspects of research to ensure it is as accurate a reflection of the reader universe as possible.

As a non-profit company conducting research on behalf of its members, the PRC has aimed to make great strides in conducting research that promotes the value of the written word versus listening or viewing. 

"The PRC library is a rich repository of information that marketers, advertisers and media agencies can benefit from, and I look forward to unlocking the value of our reading platforms, being consumed and trusted in a quality environment, to prove that reading is one of the most effective platforms to deliver a significant return on investment," says Buys.

"I have always been passionate about reading, whatever the channel. In my new capacity as CEO of the PRC, I will be a champion of the written word in all forms," Buys adds.

Executive headhunter Maha Deeb adds, "My brief was to identify someone who would be the voice of the PRC and an ambassador for the power of reading and recall. Media and communications thought leaders and senior executives who I spoke to about Josephine attested to her credibility, passion and drive."

The PRC says it welcomes the insights and experience that Josephine brings to fulfill the mandate of the PRC, which is to educate the marketplace and sell the inherent benefits and strengths of the written word.

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