The unique browsers (UBs) and pageviews were achieved through the curation and production of articles published across various digital titles at the company, including TimesLIVE
. In March, the team’s articles attracted close to a million UBs and resulted in more than two million pageviews.
"The team’s success is attributed to its unique editorial approach that supports and amplifies the mainstream of news stories published 24/7 across the group’s digital platforms," says Riaan Wolmarans, managing editor ay Tiso Blackstar Group.
"We’re fortunate to work in an environment where we can make use of the skills of talented journalists already employed by Tiso Blackstar Group. With this base, we can create content that holds additional appeal for readers, which keeps them coming back for more and draws more eyeballs to our websites for longer," says Jessica Levitt, who manages the team consisting of three individuals.
According to Tiso Blackstar Group, the team’s output varies and no 'beat' is more important than another. The content ranges across all beats, including general news, politics, sports, business and entertainment.
"The team plays an essential part in delivering value to advertisers by creating content that not only brings readers to these websites but keeps them there for longer," says Reardon Sanderson, general manager: group sales and marketing at Tiso Blackstar Group.
"It’s what our advertisers are after, and the team is evidence of the commitment we have to delivering what our clients need," adds Sanderson.
In an aim to ensure its content hits the mark, the team has three commandments when deciding what to publish: the audience will tell the company what they want to read, capitalise on talent within the group and keep an eye on digital tools that help understand readers’ interests.
For more information, visit www.tisoblackstar.com