According to the awards, since its inception, the underlying principle has been to enhance the working relationship between media agencies and their agency partners.

To measure this, the awards turned to the industry for guidance on key criteria and methodology.

This methodology involves independently conducted research — no one can enter the MOST Awards. Media owners and agencies are listed within an appropriate category. The anonymous research results are checked by Freshly Ground Insights — the MOST Awards’ research supplier since 2009 — and audited by the University of Pretoria.

It is now time for agencies in the media industry to cast their votes and decide which agency will come out tops in service excellence. Voting goes live on Monday, 6 May and runs until Wednesday, 5 June. Participants can email [email protected] or [email protected] to ensure that they are listed and have a chance of being voted for.

"Last year’s celebrations of the MOST Awards’ first decade set the bar extremely high, but we are delighted to take MOST into a bold new decade and to see what the next 10 years will bring," says Sandra Gordon, founder of the MOST Awards.

"By voting for the MOST Awards, you are contributing to the continued growth of excellence in the media sector," Gordon concludes.

For more information, contact [email protected].