"The Tiso Blackstar Group is always excited to partner with our clients in exploring innovative and impactful ways to utilise our platforms," says Eben Gewers, deputy GM: group sales and marketing at Tiso Blackstar Group.
"As the publishers of Business Day
, we are truly proud to be recognised as 'THE' business medium in South Africa and thank the team at PHD Media, Publicis Machine and THE Glenlivet for helping us make our 34th birthday even more special," adds Gewers.
It’s the first time in the newspaper’s history that such a change has happened as the masthead reads THE Business Day
, in mirroring THE Glenlivet brand.
longevity as the country's leading resource for high-quality business news is one to be proud of. Our journalists continue informing the nation with reporting, opinion and analysis that is a resource for business leaders. We look forward to many more years of innovation and trailblazing," says Business Day
editor Lukanyo Mnyanda.Business Day
is a South African daily newspaper, offering coverage of business, politics, labour and other current affairs, written by some of the country’s award-winning journalists.
"With a readership of 83 000, THE Glenlivet brand will be well-positioned to reach the affluent and sophisticated Business Day
audience. It provides an ideal vehicle for THE Glenlivet brand to land with impact amongst our readers. It’s a campaign that also speaks to Tiso Blackstar’s ongoing innovation for advertisers," concludes Gewers.
In partnering with Business Day
, Publicis Machine described the title as "a natural choice, given that it is THE definitive business read, THE leader in its field and THE first choice for business leaders around the country."
For more information, visit www.businesslive.co.za
. You can also follow Business Day
or on Twitter