Wondering what stories have been making waves this week? You’re in luck — we have all the answers you need.

Here are five of the stories that have been #trending this week:

1. Print versus digital: Four reasons why print is still around

While the world of print came under fire about a year ago, the sparkle of digital is starting to dull and people are beginning to wonder if digital really is the way forward.

Despite the predictions of doom-sayers, print is far from dead. However, it is changing. Print magazines and newspapers are having to change their business models in order to stay afloat — and adjust their content to ensure their reputation stays in tact in this post-fake news era.

This article sheds some light on why print is still going strong in our ever-evolving digital world.

2. Marketing within the ‘proptech’ space: A Q&A with Carryn Martin

Ever heard of ‘proptech’? Well, you should have! Property technology (aka proptech) is ushering in a new era for the property industry. It’s the term that describes the innovative technology that is developed specifically to improve the property industry.

This article explains a bit more about the disruptive technology used by local start-up FLOW. FLOW is an app designed for millennial residential property renters — rewarding them for being good tenants.

Check out this Q&A with FLOW’s brand manager, Carryn Martin, to find out more about this disruptive technology.

3. 10 Social media terms you should add to your vocabulary

Over the last few years, social media has become a must for every person, brand and business. If you’re not on social media, do you even exist?

This article covers 10 of the terms that you need to know to get the most out of your social media experience.

4. Understanding social media algorithms: A guide for brands

Setting up your business’s social media pages is just the first step. You have to know who you’re reaching out to, what to post and when to post it. And on top of all that — you also need to know how to get your content featured on people’s timelines.

The secret to doing that is hidden in each social platform’s algorithm! This article has got all the information on how Facebook, Twitter and Instagram’s algorithms work and how brands can get the most out of the platforms they use.

5. Six lessons in storytelling for PR professionals

PR professionals are entrusted with getting a brand’s story out to the public. But thanks to the huge amounts of content that consumers are constantly bombarded with, how do you ensure people actually read your stories?

The answer? Make sure that you tell great stories. This article gives PR professionals six lessons in storytelling.

What are your thoughts on this week’s trending stories? Share your thoughts with us in the comments section below.

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Influencer marketing has been one of the hottest marketing trends of 2019. Find out everything you need to know about it in our article, Influencer marketing in South Africa: The stats you need to know
*Image courtesy of Vecteezy