"The show is an exciting and groundbreaking product partnership with radio trailblazers Mediamark, forging a new way of thinking to provide another level of engagement and interaction for consumers and brand advertisers," says Ken Varejes, CEO of Nfinity.

In this joint venture, Mediamark and the Nfinity Group are focussed on bringing media innovation to the market with a radio show that aims to deliver interactive brand education, retail and service solutions for its clients.

Wayne Bischoff, CEO of Mediamark, adds, "Mediamark prides itself in leading radio innovations. This exciting new show is a unique approach to retail programming, where we offer clients an opportunity to extend their level of brand engagement through on-air and online two-way communication." 

"The partnership on the production and sales of The Lucky Listener Radio Show with the Nfinity Group combines broadcast expertise with value-add marketing benefits, and we are looking forward to the results that this show can produce for advertisers," Bischoff says.

"Its full steam ahead on production as the show prepares for the first broadcast on radio from Wednesday, 3 June," adds partner Craig Clay-Smith, creator and executive producer of the shows.

"The shows are completely supported with a digital strategy covering the full spectrum of social media to grow audience engagement, market reach and provide an additional level of exposure. There are limited slots per show across the 52-week season, and with only three advertisers per show, early booking and confirmation are essential," Clay-Smith concludes.

For more information, visit www.luckylistener.co.za. You can also follow The Lucky Listener Radio Show on Facebook or on Instagram.