While the concept of aligning brands with breaking news has been around for a long time, the term ‘newsjacking’ has only just appeared.

So, what is newsjacking all about?

Well, it involves identifying a story about to go viral, and finding a way to make your brand a part of it. It is similar to ‘hactivism’, where brands identify a cause, join the fight and gain some extra media attention. However, newsjacking doesn’t have to focus on a cause, it can link to any trending story.

However, it’s easier said than done — brands need to know exactly when to start newsjacking to get the desired effect.

Check out our infographic to find out exactly when your brand should jack the news:

Which brands do you think have used newjacking effectively? Let us know in the comments section below.

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