Andy Gill, managing director of Tiso Blackstar Group, says the products will boost the Group’s portfolio catering to highly engaged, niche audiences.

The acquisition of The Media magazine and The Media Online is in line with the Group’s aim to deliver relevant, incisive market intelligence to support the development of South Africa’s media, advertising and marketing communities.

Tiso Blackstar says that the addition of the MOST Awards reinforces its existing commitment to the industry through regular Financial Mail AdForum conferences, the Sunday Times Generation Next and Top Brands consumer surveys, as well as the Financial Mail AdFocus Awards.

EasyDIY is the only DIY focussed magazine in South Africa devoted to the do-it-yourself home and building consumer sector, with a print readership in excess of 53 000.

Together with the online platform, the South African homeowner magazine and website, and the group’s broadcast asset, The Home Channel on DStv 176, marketers will be able to benefit from integrated video, print, online, mobile and television advertising opportunities.

Sandra Gordon, who founded Wag the Dog Publishers Pty Ltd in 2002, says, "For me, it was a question of scale. The media industry is in transition with many factors at play, including digital innovation and economic challenges. It is an exciting space, one with many opportunities for niche publications, online and traditional. But scaling up to their full potential is beyond the reach of a small publishing company."

Gordon says she approached the Tiso Blackstar Group in the belief it had the capacity and the will to amplify the influence and credibility of her titles. "Tiso can take the brands and their people to a whole new level. It was a well-thought out and strategic decision on my part."

Gordon will ensure the transition of the respective titles and key staff into the Tiso Blackstar business.

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