Wondering what stories have been making waves this week? You’re in luck — we have all the answers you need. Here are five of the stories that have been #trending this week:

1. 10 phrases made popular by social media

“If you thought ‘bae’ was the place where ships dock at the beach, and ‘salty’ is when too much spice has been added to your food, then you might be in trouble.”
Feeling like your social media terminology is not ‘on fleek’? If you’re feeling a bit ‘salty’ about your terminology — and if you had no clue what you just read — then it might be time for you to brush up on some of the terms and phrases made popular by social media.

Luckily, media update has all the information you need to ensure you know the lingo. This articles defines 10 of the terms and phrases that have been made popular by social media.

2. Maximising a corporate Twitter account

“Twitter is an ideal platform for brands who want real-time engagement with their customers.”
If you’re looking for maximum business exposure on social media, then look no further than the blue bird app — Twitter. Twitter interaction takes your business to the next level. Who says ‘no’ to boosting your online corporate image and gaining maximum business exposure? Not you!

In this article, media update helps you take your Twitter business account to new heights.

3. Three AI technologies that are transforming social media

“Beyond just finding the right influencers, marketers also need to track the performance of the influencers’ campaigns. This is where AI influencer marketing comes in.”
Artificial intelligence has infiltrated every single industry in one way or another — including social media. From image recognition to data analysis tools, social media will never be the same again!

In this article, media update breaks down how these AI-powered technologies have affected marketers’ social media strategies.

4. Understanding social media algorithms: A guide for brands

“To succeed on Instagram, brands need to have a deep understanding of what interests their audience and must work to create content that encourages engagement (and uses relevant hashtags) to get their content onto more consumers’ feeds.” 
Setting up your business’s social media pages is just the first step. You have to know who you’re reaching out to, what to post and when to post it. And on top of all that — you also need to know how to get your content featured on people’s timelines.

The secret to doing that is hidden in each social platform’s algorithm! This article has got all the information on how Facebook, Twitter and Instagram’s algorithms work and how brands can get the most out of the platforms they use.

5. The state of social intelligence 2019

“80% of respondents agreed that social data provides unique insights that cannot be found elsewhere. However, 52% of respondents said that they have no knowledge of how social data is used in their organisation.”
In 2019, social media is more than just a way to reach people — it’s an integral part of any marketing, PR or sales strategy.

media update takes you through the stats that really matter from the 2019 State of Social Intelligence Survey.

What are your thoughts on this week’s trending stories? Share your thoughts with us in the comments section below.

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Influencer marketing has been one of the hottest marketing trends of 2019. Find out everything you need to know in our article, Influencer marketing in South Africa: The stats you need to know