Engen has announced a three-year partnership with Vodacom Durban July (VDJ). In doing so, Engen has aligned with some of South Africa's top influencers and celebrities to share the excitement of this year's horse-racing event.
Individuals can witness these five celebrities and their VDJ preparations on social media as they all share their tips, excitement and surprises by engaging with the Twitter #allroadsleadtoVDJ hashtag.
The five influencers and celebrities who will be attending the Vodacom Durban July this year, as guests of Engen, include:
- Bob Mabena (media personality and entrepreneur)
- DJ Naked (Metro FM DJ)
- Lerato Kganyago (radio DJ, TV presenter and actress)
- Matthew Mensah (businessperson, 'fashionista' and media influencer)
- Inga Gubeka (fashion designer and entrepreneur)
The sponsorship of VDJ aims to provide Engen with a platform to engage with their customers and stakeholders while supporting the event.
"It is important for us to continuously find exciting, innovative spaces where we can interact with our customers and stakeholders and offer them value-adding experiences," says Bulela Mkandawire, Engen brand and sponsorship manager.
Mkandawire adds, "VDJ contributes significantly to the local economy of Durban, and we are pleased to have the opportunity to be part of this esteemed platform and support further economic activity in the province."
Engen will also be hosting some of its stakeholders and business partners in the region at the event, including Neville Matjie, CEO of Tade and Investment in KwaZulu-Natal.
VDJ takes place on Saturday, 6 July at Greyville Racecourse.
For more information, visit www.vodacomdurbanjuly.co.za. You can also follow Vodacom Durban July on Facebook, Twitter or on Instagram.