HGTV “(channel 177)” is the global home of lifestyle with on-screen talent that aims to bring inspiration, expertise and creative flair to every renovation and decoration.

With over 20 years of investment in Africa, and as part of its continued global content expansion since buying the former Scripps Network brands, Discovery now expands its portfolio to 11 channels. According to Discovery, this secures its position as the biggest real-life TV entertainment portfolio in Africa.

HGTV encourages audiences to ‘view and do’, with stories, characters and home transformations that aim to empower audiences to design and renovate their homes and gardens. HGTV’s international shows include titles like Fixer Upper, House Hunters and Flip or Flop.

The launch builds on Discovery’s strategy to increase the reach of HGTV and engage audiences with dedicated brands that power their passions. In the United States, HGTV has been the number one network for women aged 25 to 54 for 12 years running.

“With such phenomenal US and international success, we are confident that South Africans, too, will relish the best of in real-life home and renovation content,” says Amanda Turnbull, vice president and GM for Discovery in Africa and the Middle East. 

“As a global brand, it is important for us that our content transcends borders and inspires a wider audience,” adds Turnbull.

“HGTV will be an enrichment of our lifestyle and culture genre, which is an eclectic mix of passion, wonder and discovery — giving our valued customers something new to get excited about everyday,” says Yolisa Phahle, general entertainment CEO for MultiChoice. 

“Being able to bring viewers the best of international content is a key benefit of our partnerships with networks like Discovery and we look forward to seeing our viewers enjoy this special launch,” adds Phahle, general entertainment CEO for MultiChoice.

Content on the channel focuses on five pillars of the home:
  • Buying and selling
  • Renovation
  • Flipping
  • Home improvement
  • Dream homes
This is in addition to a library of new content that South African audiences will now have access to.

The South African launch follows the successful launch of HGTV in Germany in June, and the announcement that Home will rebrand to HGTV in the United Kingdom in 2020.

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