It’s the start of a new week, and you know what that means: it’s time for #TuesdayTrends! Here are five of the stories that everyone has been talking about:

1. Breaking down SA’s new social media code of conduct

Say hello to a new era of transparency in influencer marketing campaigns! No more misleading posts, false claims or twisting the truth!
The South African Advertising Regulatory Board has recently released a Social Media Code that will regulate the way influencers post — ensuring full transparency for audiences.

This new social code of conduct will aim to add a layer of authenticity and integrity to influencer content posted on social media.

media update breaks down exactly what South Africa’s new social media code of conduct covers.

2. 10 Social media terms you should add to your vocabulary

How can you ‘action’ these words in the digisphere if you don’t even know what they mean? 
Over the last few years, social media seems to have developed its own unique language and it can be confusing to keep up — never mind trying to understand it.

If you are one of those people struggling to keep up with the lingo, don’t worry — we’ve got you covered!

media update takes you through the terms you need to know in order to survive in the social media world. 

3. B2B versus B2C PR: What’s the difference?

By carefully considering the type of client you have — as well as the type of products or services they offer — you’ll be able to identify effective means of getting their message out there.
If you thought that PR for business-to-business and business-to-consumer clients was pretty much the same thing — it’s time to get schooled! 

The PR strategy you employ depends on various elements, but the most important considerations should be who your client is —  B2B or B2C. 

media update breaks down exactly what the difference between the two is. 

4.10 FAQs about social media law in South Africa

The thing about posting online is, you have to remember that your content is available to the public — despite your privacy settings. 
Ever wondered if a social media post could get you fired? Are you committing copyright infringement if you share an image from your friend’s page?

It’s time to get some answers.

To help you out, media update looks into the most frequently asked questions about the law of social media in South Africa. 

5. 10 Phrases made popular by social media

If you thought ‘bae’ was the place where ships dock at the beach, and ‘salty’ is when too much spice has been added to your food, then you might be in trouble. 
Feeling a bit ‘salty’ because your social media terminology is not ‘on fleek’? Have no clue what you just read? It might be time for you to polish up on some of the popular social media terms and phrases.

media update explains 10 phrases made popular by social media to ensure you’re  #winning with the lingo. 

What are your thoughts on this week’s trending stories? Let us know in the comments section below.

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In today’s digital world, your business needs a good social media presence in order to really exist. Check out our article on Five ways you should be using social media as a PR tool.