It’s the second day of the week, which means it’s time for #TuesdayTrends! Here are five of the stories that everyone has been talking about:

1. Three ways to nail marketing on a tight budget

A marketing budget should never limit your creative expression.
A talented marketer is able to work with the bare minimum and still deliver an impressive pitch. Your original flair for creativity is what gets you a seat at the winning table.

In this article, media update proves that creativity and outstanding marketing should never be limited by budget constraints.

2. Infographic: How to avoid burnout in PR

In such a fast-paced environment, where deadlines are constantly changing and crises always seem to be just around the corner, it can be difficult to find the energy to cope with it all.
Burnout has become a worldwide phenomenon over the past few years, hitting fast-paced industries such as public relations hard. 

With that being said, it’s important to note that it has been affecting millennial PR pros the most. But why? 

media update’s infographic walks you through what burnout is — and how to avoid it in PR offices. 

3. Six tips to ‘save’ your online subscribers

Researchers at AT&T say that “maintaining existing customers is more profitable than bringing in new customers”.
Having people hit that 'unsubscribe' button is a reality that all companies have to face.

With around 30% of companies’ online subscribers churning every year, it becomes a scramble to find new ones. 

Want to find out how to save your current subscribers? Find out in this media update article.

4. Five ways PR pros can make journalists happy and deliver killer results

For the media industry to perform at its best, PR professionals and journalists have to work together.
The relationship between journalists and PR professionals has never been an easy one, with each side wondering what on earth the other wants. 

The PR professional, busy and always in a rush, wants to get their content published. The journalist, overworked and suffocating under deadlines, wants well-written and relevant content to publish. 

This media update article walks you through five ways to keep both sides happy.

5. Infographic: Understanding the POPI Act: 10 FAQs answered

Ask yourself: ‘How much do I really know about the Act?’
The Protection of Personal Information (POPI) Act is well on its way to being implemented in South Africa.

The Act aims to encourage the protection of personal information that is processed by both public and private bodies.

To ensure that you — and your business — are prepared for the implementation of the Act, media update answers some of the most frequently asked questions about the POPI Act in this infographic.


What are your thoughts on this week’s trending stories? Let us know in the comments section below.

Want to stay up to date with the latest news? Subscribe to our newsletter.

Now that you know a little more about the POPI Act, why not check out this POPI Act glossary of terms to make sure you fully understand it.