It's the start of a new week, and you know what that means: it's time for #TuesdayTrends! Here are five of the stories that everyone has been talking about:

1. Goodbye influencers — hello traditional PR!

Social media campaigns and working with influencers were not effective for what clients wanted to achieve.
It's the height of the digital age and one public relations industry has decided to wave goodbye to social media and influencers and say 'hello' to traditional PR practices. 

media update takes a look at why they made this move and what its effects have been.

2. What TV viewers really want: A Q&A with Kathleen Finch

This truly is the golden age of television. There are such great things to watch in so many new and innovative ways. 
With over two decades of experience working in television, Kathleen Finch, chief lifestyle brands officer at Discovery Inc, has a vast knowledge of the industry. 

media update chatted to Finch to learn about trends in TV content and what viewers really want.

3. Five ways to keep a co-marketing partnership fruitful

Ultimately, co-marketing can convey a positive perception about the companies involved in the campaign and strengthen both brands' reputation among competition. 
The main objective of a co-marketing strategy is to add value to each other's brands and to make an income in a resourceful manner.

Newsclip breaks down the ways that brands can get the most out of their co-marketing strategies.

4. How social media drives citizen journalism

Citizens may be in agreement and be exposed to only one narrative, but it is important to remember that citizen journalism allows members of society to tell their version of the truth and not a filtered version that strives for objectivity. 
Being a mouthpiece for the masses is one thing, but how do you continually strive for credibility in a digital world where social media sometimes provides a distorted perception of the news?

media update looks into the world of citizen journalism and how citizen journalists use social media to engage with their audiences.   

5. How to find the right influencer for you brand

Follower interaction is an integral part of influencer marketing as it plays a big part in how their posts get such a big reach. 
Finding the right person to promote your brand in today's sea of influencers can be a task and a half. If you pick the wrong influencer, it can damage your brand's image. 

media update explains what to look for in an influencer to make sure you're making the right decision.

What are your thoughts on this week's trending stories? Let us know in the comments section below.

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Struggling to find a balance between keeping your clients and your media contacts happy? Check out these Five ways PR pros can make journalists happy and deliver killer results.