It’s the start of a new week, and you know what that means: it's time for #TuesdayTrends! Here are five of the stories that everyone has been talking about:

1. 10 South African women in the media you should definitely know about

It’s time to highlight the accomplishments of some of South Africa's premier female media voices.
South Africa plays host to a huge number of incredible women in the media sector. While many of them are often talked about, some go unnoticed. 

To celebrate Women’s Day 2019, media update has compiled a list of 10 South African women in media that you should know about.

2. Goodbye influencers — hello traditional PR!

Social media campaigns and working with influencers were not effective for what clients wanted to achieve.
It's the height of the digital age, and one public relations industry has decided to wave goodbye to social media and influencers and say 'hello' to traditional PR practices. 

media update takes a look at why they made this move and what its effects have been.

3. Five ways to handle a public relations crisis

Mistakes do happen from time to time, which is why it is vital to have a crisis communication plan in place. 
Any brand or company goes through some kind of public relation crisis at one point or another. And when you are faced with a crisis, it is important to measure the risk of damage and respond cautiously.

Newsclip explains how you can deal with a crisis once it has hit.

4. The state of digital advertising 2019

As with all advertisers — online and offline — increasing brand awareness is the number one strategic goal.
It's the digital era and, slowly but surely, brands are becoming more discerning of their digital ad spend and ROI. So, where does that leave digital advertising? 

media update shares some insight.

5. Infographic: 10 Social media terms you should add to your vocabulary

Navigating social media is tricky enough already — with all the algorithms and #FakeNews.
In the world of social media, what is trending today will be old news by tomorrow. This is why keeping up with the latest lingo in social media is important. 

It may be a little confusing at first, but we’re here to help you get the hang of it.

media update has compiled a list of 10 need-to-know terms that you should add to your vocabulary – if you haven’t already. 

What are your thoughts on this week's trending stories? Let us know in the comments section below.

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Now that you're familiar with the terminology, it's time to take your social media strategy to the next level. Find out how in our article, 10 steps to the perfect social media marketing strategy.