"Most of my career has been spent within media agencies. [This included] a three-year stint in media research [where I ] conducted studies that prove advertising effectiveness and ROI," Herman says.
"I am very passionate about the media landscape and developing media strategies that are based on solid consumer insights. I believe that creativity, innovation and digital integration are crucial to any communications strategy," adds Herman.
"I have also been involved in helping develop and grow the strategic skills within the agencies that I have worked [for]; I have a passion for training and mentoring young media talent. I'm [also] excited to be joining the dynamic and pioneering team at The MediaShop and look forward to further growing my skills with the team," she says.
Kgaugelo Maphai, managing director for The MediaShop Johannesburg, says that both the group and himself are thrilled to have Hermanon board. "Claire has worked across a multitude of clients and categories and has the research, analytical and business skills that we believe will elevate our business even further," Maphai says.
As the media operations lead, part of Herman's duties will include working closely with Kgaugelo to drive efficiencies and standardisation within The MediaShop's processes and systems. This will include automation, quality assurance and talent development.
For more information, visit www.mediashop.co.za
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