"Winning the DStv account is an important win for Playmakers," says Matt Ellenbogen, Playmakers Group MD. "DStv is the leading broadcaster on the African continent, with an incredible bouquet of content and world-class, in-house production capabilities."
"DStv has very exciting ambitions to grow its business, and we look forward to partnering with them to help them achieve these goals," Ellenbogen adds. The Playmakers team will aim to explore collaborative opportunities that will expand DStv's engagement with existing and prospective clients.
The new addition to the Playmakers client base means that the agency will have an opportunity to work on local, continental and global events — varying from sports, lifestyle and general entertainment.
"A large portion of sponsorship value is driven through broadcast and content," says Ellenbogen. "This is a space that is changing rapidly at the moment. We believe our new partnership with DStv will also keep us closer to what is developing in the broadcast and content space."
"We're excited to have Playmakers as one of our core agencies that will propel our business objectives through our various valued sponsorship and partnership properties," says MultiChoice chief customer officer, Simon Camerer.
"The Playmakers team delivered a pitch presentation that showcased thought leadership, a strong understanding of our business challenges and global trends shaping broadcasters today. We look forward to working with the award-winning agency and wish them all the best," concludes Camerer.
Playmakers is a marketing and sponsorship agency with capabilities in strategy, sponsorship marketing, activation, production, media, retail marketing and public relations. The agency strives to lead from the front in developing thinking that challenges convention and solves clients' business challenges.
For more information, visit www.playmakers.co.za
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