media update’s Nicole van Wyk shows you a thing or eight about how to write a winning headline. 

If content is king then your headline is queen. Your headline determines whether or not someone stays on your page or continues to scroll on. A killer headline makes for great overall advertising of the article. 

A good headline also makes for good search engine optimisation. The words you choose to include in the title of an article is one of the determining factors for how high the article will be ranked by search engines.

Ready to catch more readers? Here’s how:

Do you follow a creative process when you decide on a headline? Let us know in the comments section below.

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Now that you have your headline on lockdown, you may want to have a look at Six mistakes you’re making when distributing your content
*Image courtesy of Vecteezy