It’s the start of a new week, and you know what that means: it’s time for #TuesdayTrends! Here are five of the stories that everyone has been talking about:
We put the camera in the hand of the unheard voice.
Mobile storytelling is an alternative form of journalism that gives marginalised voices a platform to share their stories.
A smartphone qualifies as being the most important — and sometimes the only — piece of equipment needed to capture these stories. Mobile storytelling creates a global newsroom as opposed to a traditional one.media update
chatted to Naeemah Dudan from HashtagOurStories about mobile storytelling and how it is changing the traditional view of news broadcasting.
In the wake of the fake news crisis, consumers started to realise that just because digital news was free didn’t mean it was real (or well-written, for that matter).
While the media industry has been struggling to stay afloat amidst declining ad sales, The Guardian
and The New York Times
have been making it big with subscriptions.
With many publications and individuals sharing content online — for free — most consumers felt it was necessary to pay for newspapers and magazines.media update
explains just how well their subscription models are working.
Its impending implementation has sent many business owners and marketers into a frenzy to ensure that their practices do not contradict the Act.
The Protection of Personal Information (POPI) Act is well on its way to being implemented in South Africa.
The Act aims to encourage the protection of personal information that is processed by both public and private bodies.
But before it is implemented, media update
answers some of the most frequently asked questions about the POPI Act to make sure you — and your business — are 100% prepared.
Too many brands have chosen the wrong influencers to promote their brands to the wrong audience (think back to the whole Pepsi and Kendall Jenner saga ...).
Finding the right influencer for your brand can be a mission, and since influencer marketing has become a major part of business, picking the wrong
influencer could end up damaging your brand. media update
explains how to find the right one
for your business.
5. How to use Tumblr: a beginner’s guide to ‘Tumblarity’
Tumblr is one of those social media platforms that is simply not in the spotlight enough.
Wondering how to use Tumblr and, at the same time, promote your business? While it might look intimidating (and even a little bit confusing), it’s actually super easy
to use. Ready to explore the basics of using Tumblr?media update
tumbles through Tumblr with you.What are your thoughts on this week’s trending stories? Let us know in the comments section below.
Exceptional content is hard to find — and even harder to write. If you want to become the next content wiz, check out our Five golden rules for creating exceptional content.