It’s the start of a new week, and you know what that means: it’s time for #TuesdayTrends! Here are five of the stories that everyone has been talking about:

1. Mobile storytelling: A Q&A with Naeemah Dudan

We put the camera in the hand of the unheard voice.
Mobile storytelling is an alternative form of journalism that gives marginalised voices a platform to share their stories. 

A smartphone qualifies as being the most important — and sometimes the only — piece of equipment needed to capture these stories. Mobile storytelling creates a global newsroom as opposed to a traditional one.

media update chatted to Naeemah Dudan from HashtagOurStories about mobile storytelling and how it is changing the traditional view of news broadcasting. 

2. Positive news for publishers: The media subscription model actually works

In the wake of the fake news crisis, consumers started to realise that just because digital news was free didn’t mean it was real (or well-written, for that matter).
While the media industry has been struggling to stay afloat amidst declining ad sales, The Guardian and The New York Times have been making it big with subscriptions. 

With many publications and individuals sharing content online — for free — most consumers felt it was necessary to pay for newspapers and magazines.

media update explains just how well their subscription models are working.

3. Understanding the POPI Act: 10 FAQs answered

Its impending implementation has sent many business owners and marketers into a frenzy to ensure that their practices do not contradict the Act. 
The Protection of Personal Information (POPI) Act is well on its way to being implemented in South Africa.

The Act aims to encourage the protection of personal information that is processed by both public and private bodies.

But before it is implemented, media update answers some of the most frequently asked questions about the POPI Act to make sure you — and your business — are 100% prepared.

4. Infographic: How to find the right influencer for your brand

Too many brands have chosen the wrong influencers to promote their brands to the wrong audience (think back to the whole Pepsi and Kendall Jenner saga ...).
Finding the right influencer for your brand can be a mission, and since influencer marketing has become a major part of business, picking the wrong influencer could end up damaging your brand. 

media update explains how to find the right one for your business.

5. How to use Tumblr: a beginner’s guide to ‘Tumblarity’

Tumblr is one of those social media platforms that is simply not in the spotlight enough.
Wondering how to use Tumblr and, at the same time, promote your business? While it might look intimidating (and even a little bit confusing), it’s actually super easy to use. Ready to explore the basics of using Tumblr?

media update tumbles through Tumblr with you.

What are your thoughts on this week’s trending stories? Let us know in the comments section below.

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