media update’s Talisa Jansen van Rensburg looks at why relevant and high-quality content is vital for a successful website.

Search Engine Optimisation (SEO) rankings are vital to ensure that you your website will actually show up when a person searches for something relating to your brand online. SEO rankings also allow people to see that the content you are providing to them is relevant to you according to Google.

Here are five reasons why relevant content will skyrocket your business and your SEO rankings:

1. Google loves relevant content

Google is smarter than you think, and its web crawlers have made it just about impossible for generic, irrelevant content to appear in searches.

Google wants to serve up relevant and unique content to users — content that can only be found on your web pages. This means that if your content is just copied from another site and pasted onto yours, your SEO ranking will be compromised.

People are also tired of seeing the same old content on the Internet — give them something to excite them and make them want to come back for more!


2. Relevant content makes it easier for your audience to find you

Your content needs to be written in an SEO-friendly manner to ensure that you can be found with a simple Google search. There is nothing more frustrating for users than doing a search and not being able to find what you are looking for.

Your target audience isn’t Nancy Drew, so give them what they want!

Your content needs to use SEO-friendly terms that people would use in a search to find you. Therefore, relevance is vital to making the pathway to your website easy.

When you write content that is relevant to your brand — and your audience — you’ll use fewer generic sentences because your content will be tailored to your specific niche market. By being specific, you know that even the mindless seagulls from Finding Nemo will find you online ...


3. The Internet is LOUD

It’s busy on the Internet, with recent statistics having shown that Google gets 63 000 searches per second — that’s a lot of competition! This means that you need to have high-quality and relevant content, as it will help your potential clients find you online. But that will only take you so far.

Once you have created content that is relevant to your brand’s offerings, you will need to make sure that the content is also engaging and creative.

Being able to create engaging and creative content will all depend on what your target audience would want, but attention-grabbing headlines and diversity in the type of content you create will play an enormous role.

Creative content would include images or ideas that they have not yet seen before. For example, if you have noticed that your competitors don’t include memes in their articles, you could definitely start doing so (provided it still reflects your brand tone of voice and style).


4. Relevant content that’s evergreen is always a winner

Writing about topics that will still be helpful to people years after it was written is the way to go. If your content is evergreen and relevant to your audience, you can expect your SEO rankings to skyrocket. When putting out content, your goal is to have it read. And if it remains relevant long after being posted — you’re golden.

Repurposing content that has done well in the past is a great way to update your older, best-performing content. Plus, if you write content that will be evergreen you know that people will want to come back to reread what you have to say.



5. It will keep your audience coming back for more

The content that you create will be read by many different people with different personalities, which means that if your content consists of a lot of information that might not be relevant to your brand, it can put some users off.

Keeping that in mind, you will need to create content that relates to your audience. By doing this, you’ll build a sense of trust and harmony with your online community, which will keep your audience coming back for more.



Do you agree that relevant content is vital to your business success? Let us know in the comments section below.

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Now that you have an understanding of why relevant content is vital to your business, you might want to take a look at these Five content marketing metrics you need to measure.
*Image courtesy of Pexels