Independent Media executive chairman Dr Iqbal Survé says that he has put his full support behind this campaign, which is in line with the company's 'media for social change' standpoint.
"Transformation is at the heart of what we do at Independent Media," Survé says. "As an African media organisation with representation across the continent, I want to reach out and embrace our African comrades on this Heritage Day and say thank you for all your efforts in helping South Africa to attain its liberation."
The campaign aims to be a timely reminder to South Africans of just how crucial other African countries were in fighting alongside millions of South Africans to achieve democracy. The spirit of the campaign is intended to be captured in the words, "Heritage Day is not only for every South African but every African who made it possible".
Independent's Heritage Day campaign was conceptualised by its ad agency, FCB Durban, which has worked alongside the company's marketing team over several years, rolling out Independent's 'media for social change' projects, including 'Racism Stops With Me', 'Don’t Look Away', '#IndependentWomen' and, most recently, the '#MyPromise campaign', which addresses gender-based violence.
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www.independentmedia.co.za.