The launch of Contiki’s TikTok channel @ContikiTravel is being celebrated with the ultimate competition for young fans of the platform with a passion for travel.
The competition is asking entrants to create and share videos that encapsulate their friendships, while travelling, and to utilise the native features of the TikTok platform including stickers, filters, background music and augmented reality.
The prize will be a year-long content creator ambassadorship with Contiki. The position will encompass travelling to some of their most popular destinations to capture content bespoke to TikTok that shows the power of shared experiences and travelling with like-minded people.
To take part, entrants must share their most creative moments and content on their own Tik Tok channels, making sure to include the hashtags '#contikifindyourpeople' and '#tiktoktravel'.
Kele Scheppers, marketing manager for The Travel Corporation, parent company of Contiki, says, "An exciting part of working in the youth travel industry today is the number of opportunities to collaborate with young people in creating new, unique content that provides a fresh take on traditional travel stories."
"As a company, Contiki has been working alongside influencers, experts and young people to create truly relevant content for a number of years. TikTok is a great new channel to continue to expand the type of content we can share and to showcase the expertise and insight that social travel can bring," Scheppers adds.
"Contiki will be launching the comp and channel, using some of the epic moments captured during their recent 'Find Your People influencer' campaign, which saw nine strangers come together to road test Contiki's new Rome to Barcelona by train trip," says Scheppers.
Contiki has continuously aimed to unite people from all over the globe for decades through travel. The traveling agency will be launching this new initiative to meet Generation-Z where they 'feel most at home'.
Contiki will reshare their favourites every fortnight, thus entering them into a grand final. The voting will then be put in the hands of Contiki's social followers. The winner will be named in January 2020.
Teresa Richardson, MD of The Travel Corporation in South Africa, says that South Africa's youth are known to be early adopters of new technology. "Travelling and social media go hand-in-hand for our travelers, and we delight in finding new channels through which to connect with young people."
"This means we have to stay on the cutting edge of the latest technology, and the growth of TikTok as a platform gives us a great opportunity to speak to Generation-Z audiences on the platforms they enjoy most," concludes Richardson.
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