The deal will enable Barcroft Studios, which produces premium factual programming for streaming platforms, TV networks and social media companies, to accelerate the creation, production and distribution of their award-winning original series.

Recent productions include Amazing Interiors for Netflix, The Day the Dinosaurs Died for BBC Two and Most Incredible Homes for Facebook Watch. CEO Sam Barcroft will continue to oversee day to day operations of the Barcroft Studios brand under Future plc’s ownership alongside chief operating officer Caspar Norman, as well as chief creative officer Alex Morris.

Barcroft Studios has pioneered a unique digital-to-TV incubation approach. To date, the company has established 15 original self-funded digital series, including Extreme Love, Born Different and Beastly, which have attracted over 63 million followers across social video platforms including YouTube, Snapchat and Facebook.

Many of these brands have subsequently been adapted as TV shows for broadcast networks and VOD platforms, with more to follow in 2020. The acquisition will also see Barcroft Studios developing and producing original TV programming and video content for Future's portfolio of 180+ media brands, creating heightened engagement with consumers and new revenue streams.

Future's wide media portfolio includes:
  • TechRadar
  • PC Gamer
  • MusicRadar
  • Space.com
  • Android Central
  • Real Homes
  • Total Film
Barcroft Studios was founded in 2003 as Barcroft Media by CEO Sam Barcroft. The company expanded from providing exclusive stories and photography for print media brands, to producing premium original factual video content for VOD platforms, TV networks and consumer brands. The company rebranded as Barcroft Studios in early 2019.

The sale process is expected to be completed by the end of November and comes three years after Channel 4 acquired a minority stake in Barcroft Media via its Indie Growth Fund and sees the broadcaster exit from the business.

"We're delighted to join one of Britain's most successful media companies," says Sam Barcroft, CEO of Barcroft Studios. "Future's stable of media brands is rapidly evolving across digital, e-commerce and events.

"Combining this with our expertise in the creation and distribution of amazing TV and video is an exciting proposition, enabling us to supersize our offering to broadcast, VOD and social media partners. We also can't wait to collaborate with Future's world-class editorial teams, launching some of publishing's most iconic media IP into TV and digital video," adds Barcroft. 

"Barcroft Studios are innovative TV and digital video producers who understand how to build communities at scale around content. With this acquisition, we see a fantastic opportunity to further innovate across our diverse media portfolio," says Zillah Byng-Thorne, chief executive of Future plc.

"The opportunity to bring Barcroft Studios' own IP, huge audiences and their team's production expertise alongside our fantastic editorial content and brands — leveraging them into TV and video — is an exciting step forward," adds Byng-Thorne. 

"Barcroft Studio's success is a testament to the role that our Indie Growth Fund plays in the industry to help support and nurture creative talent, as well as to deliver returns to Channel 4," says Alex Mahon, chief executive of Channel 4.

"We've loved working with Sam and the team on their growth journey as investor and creative partner and we look forward to continuing to work with them as part of Future," concludes Mahon.

Channel 4 launched the Indie Growth Fund in 2014 to support the United Kingdom creative sector by taking minority stakes in SMEs to help them to grow their business to the next stage.

As a not-for-profit public service broadcaster, all profits from the Fund's ventures are invested back into helping to fund the delivery of Channel 4's public service broadcasting purposes.

Barcroft Studios was advised in the sale process by teams led by Chris Graves at Deloitte LLP and Ken Wilkinson for Osborne Clarke LLP.

For more information, visit www.futureplc.com. You can also follow Future plc on Facebook, Twitter or on Instagram.