According to Narrative, statistics regarding the website show a year-on-year-year growth of 196% from October 2018 to October 2019. Month-on-month growth for the period between January and October 2019 came in at 192%. These statistics prove that jacarandafm.com is ahead of its competitors.
The website recorded more than 31 million page views since the beginning of January. Jacaranda FM’s
online success can be attributed to its efforts to ensure consistent synergy between its on-air and digital platforms.
Programme manager Hennie Myburgh says that Jacaranda FM’s
multimedia approach has enabled the station to engage with different audiences on different platforms on a consistent basis.
"We are consistently looking for new ways to engage on a variety of topics that we know the audience love," says Myburgh. "This phenomenal growth is a testament to great content driven by world-class personalities. Content from Breakfast with Martin Bester
has been accessed over a million times this year on our Audio on Demand
Online content promoted on Breakfast with Martin Bester
and The Scenic Drive with Rian
scored some of the highest page views, beating a few of the biggest news stories covered this year. The station says that this depicts that on-air has a crucial role to play in digital growth. Jacaranda FM
embarked on a national campaign in October 2019 that encouraged listeners and advertisers across South Africa to access the station via its online streaming and app platforms. The campaign is expected to grow the station's combined broadcast and digital audience.Jacaranda FM
is also making significant gains in podcasting. Its podcast hub, JacPod
, features specially curated content from some of South Africa's well-known personalities. Jacpod’s Good Things Guy
podcast featured on Apple Podcast's top 10 list in October, across all categories in South Africa.Jacaranda FM’s
breakfast team also reached a huge milestone in November — the show hit one million audio on-demand downloads for 2019.
For more, visit www.jacarandafm.com
. You can also follow Jacaranda FM
or on Instagram