According to the radio station, since its inception in 2016, the Smile Secret Sound has solidified itself as a firm listener favourite on Smile 90.4FM. 2019 saw winners receiving up to R100 000 by guessing the secret sound. The feature took place every weekday morning at 07:20 and 08:20 on Smile Breakfast with Bobby and Lindy.

Throughout the year, six listeners have overcome the challenge of submitting their guesses first and correctly identifying the sound. The winners include:
  1. Taryn Gavin
  2. Marna Schoeman
  3. Chantal Wagner
  4. Juanita Crafford
  5. Carli Venter
  6. Jill Mills
"I can't believe it; it feels like a dream," says Mills. "We saw the clue on the Smile 90.4FM website and due to all my husband's operations he has experienced over the last few months, we knew what the sound was." 

While the R50 000 will go a long way in covering all their medical expenses, Mills says that she won't be keeping the cash all to herself. Mills will be helping those who can't afford to make their own Christmas special.

"The Smile Secret Sound continues to amaze and thrill our listeners; the ongoing passion to crack it first is probably the biggest challenge in Cape Town," says Smile 90.4FM programme manager, Naveen Singh. 

"The 2019 Smile Secret Sound saw the ref raise the bar and challenge our listeners even more. We can't wait to see what the ref has in store for us in 2020," concludes Singh.

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