OFM's logo change is a result of its changing role within the media environment, which signifies that the station is no longer bound by an FM frequency, but also available to any listener, anytime of the day, in any part of the world. As a result, OFM says that its is embracing the audio streaming trend with new digital offerings.

The OFM desktop application is a desktop app that will allow listeners to stream OFM anytime of the day. OFM Stasie 2 is an exclusive Afrikaans streaming channel with uninterrupted Afrikaans music. It will not air any commercials, hosts, news or traffic.

In the future, OFM say that it is looking to create more digital offerings on its website to give listeners the opportunity to have access to their favourite music on their own terms. This will include a channel with the best music from the 1960s, 1970s and 1980s.

"OFM is taking the opportunity of a new decade to rethink its offerings and finding ways to offer the best radio listening experience to our audience, and the most effective marketing partner to our clients," says OFM's marketing manager Lindiwe Mtwentula.

OFM has also reported that it has big plans for its Welkom studio. In the pipeline is a split day-time programme for the Goldfields area with a local Welkom presenter. The show will only be available to listeners in that area and, as a result, will promote unique content and advertising opportunities for the Goldfields.

A new breakfast show and on-air talent will accompany the opportunities that the year will bring to the station. The new breakfast show will launch in April and more information about the presenter line-up will follow in due course.

For more information, visit www.ofm.co.za. You can also follow OFM on Facebook, Twitter or on Instagram.