"We are delighted with our nominations as it once again showcases our commitment to positivity and hope by creating great radio," says Smile 90.4FM managing director, Lois O’Brien.

The radio station's nominations include:
  • Multi-Channel / Promotion category for the Smile '2 Million Rand Campaign'
  • Promotions Stunt for 'Smile in Action' (Reach for a Dream)
  • The Afternoon Drive Show for Smile Drive

Nomination 1: Promotions stunt / Event

This category recognises excellence in promotions and related activities that are designed to strengthen a radio station's own brand and to entrench it more deeply with its audience. 'Smile in Action' aims to change the lives of others through small acts of kindness.

Each campaign aims to create a long-lasting effect on all individuals and charities involved. The 'Smile in Action' initiative focused on Reach for a Dream, a Foundation that offers children a moment to regain their childhood that is being lost due to life-threating illnesses.

'Smile in Action' raised over R300 000 in support of Reach for a Dream’s 2019 Camp Sunshine. These funds enabled 95 children to attend the camp as well as Family Focus Camps.

Nomination two: Multi-channel Promotion Award 

This award highlights the radio’s ability to integrate new technologies to enhance the relationship between the station and its listeners. The launch of the two million Rand campaign saw the Mother City’s fastest-growing radio station, Smile 90.4FM, making history as the first radio broadcaster on the African continent to offer one listener the chance to win two million Rand.

The competition launched on Monday, 7 October and ran until the end of November. 

Nomination three: Afternoon Drive Show 

The Afternoon Drive Show is critical to the station's mix on-air and plays a significant role to the overall time spent listening and cumulative audience figures.

Kom ons gaan huis toe Kaapstadt has become synonymous with The Smile Drive. Every weekday, Angel Campey and Maurice Carpede aim to spread the good news in the Mother City with unique features and content created specifically to put a smile on people’s faces.

"Along with the Radio Award nominations, Smile 90.4FM’s fast-growing listener numbers, currently on 200 000, affirms the decision to keep on spreading the good news in The Mother City," concludes Smile 90.4FM programme manager, Naveen Singh.

For more information, visit www.smile904.fm. You can also follow Smile 90.4FM on Facebook or on Twitter.