Primedia Broadcasting head of events Alexia Poulos says, "The country's leadership has taken bold and necessary steps to contain the virus, and as a responsible business with brands that deliver multiple lifestyle events, the health and safety of South Africa's citizens take priority."

Primedia Broadcasting forms part of the South African sporting and lifestyle calendar, and in light of the CIVUD-19 pandemic, it has announced that all events scheduled from March have been cancelled until further notice.

Primedia says that it is the company's policy to give event-goers a full refund in the event of total cancellation. "We are actively monitoring the situation and will communicate with our stakeholders as we have been provided clear directions by the government and the World Health Organisation," adds Poulos.

Primedia has encouraged South Africans to take heed and adhere to the health preventive measures communicated through credible news sites and resources. "It is important during this time to avoid panic and misinformation," says the team at Primedia.

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