The PRC says that it is set to deliver data reflecting their commitment to quality fieldwork, and a sample in excess of 15 000 of brand data. The '#PAMS2019' survey results aim to reinforce the PRC's commitment to ensuring stability and the reliability of the methodology and gathering of data.

First-time additions, such as the introduction of Household Income in the sample frame and weighting and using renowned demographers GTI to share their expertise in matching rapidly urbanising profiles, are designed to provide users with greater depth and understanding.

The PRC says that it has "gone to great lengths to supply media planners with the data required to prepare plans for clients on a consistent basis".

Global media expert Robert Ruud says, "The PAMS 2019 sample design, as developed by Professor Ariane Neethling, seems to be well adapted to the particular socio-economic landscape of the South Africa market."

"The innovations adopted in terms of appointing a new demographic data partner GTI to provide accurate population movements into metro areas — combined with the inclusion of income sampling and weighting — should result in a well-balanced and efficient sample as in line with global best practice," adds Ruud.

PAMS 2019 strives to offer a picture of South Africa's consumers and their relationship to brands across the automotive, banking, cellular, food, fashion and furniture categories.

"PAMS2019 is South Africas largest income weighted sample of over 15 000 respondents," concludes Josephine Buys, CEO of the PRC. "[It is] the latest, most representative sample and survey in South Africa that contains brand information."

Webinar details:
  • Date: Tuesday, 7 April
  • Time: 10:00 to 11:00
  • Place: Via ZOOM link
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