The platform, called BUSQR (pronounced 'busker') has been able to solve the 'pain-points' for live performers — musicians, singers, comedians, etc — who have lost their income streams due to lockdown and social distancing protocols put in place by countries seeking to halt the coronavirus pandemic.
The platform provides each artist registering on the site with a simple snappable QR code (from a smartphone camera) that can be embedded into any live stream across any platform — from Facebook, to YouTube to Instagram.
This enables fans to contribute to their favourite artists in real-time, while they perform live on their social channel from anywhere in the world.
The platform also notifies the artist in real-time that a fan has contributed, and fans can even send the artist a personal note. In this manner, according to the platform, a whole new level of interaction between fans and their favourite stars during a time where support is needed has been created.
"The uptake from artists from around the country has been phenomenal," says BUSQR founder Jon Savage, who also created the
5FM Mashlab phenomenon.
"Its functionality has started to be noticed by other industries looking to connect with audiences in a different way," adds Savage. "Some of my personal heroes are already using it regularly, including the likes of Zolani Mahola, Arno Carstens and Rob Van Vuuren."
"Just last night, I watched Twakkie and Corne perform
The Most Amazing Show live on Instagram with their BUSQR code in the background. Most importantly, it's been picked up as a powerful fundraising tool by a lot of great people," Savage says.
"For example, Dan Green was able to raise over R120 000 in one hour to support a township in Noordhoek. Seeing that in real-time made me realise the true power of BUSQR," he says.
Savage's partner in the BUSQR endeavour, Jason Stewart, concludes, "We'd also like to encourage any influencer who wants to raise donations during this period, as well as charities with ambassadors, to sign up with BUSQR to raise funds using a unique QR code. It's the perfect mechanism."
For more information, visit or sign up at
www.busqr.co.za. You can also follow BUSQR on
Instagram.