She has spent a large part of her professional life at Primedia Broadcasting, where she started as a direct sales rep for radio before working her way up to head of sales for four radio stations.

Van Huyssteen joins East Coast Radio from Ultimate Media, where she was responsible for servicing key clients and media agencies, as well as developing and implementing account strategies to grow a strong client base.

Van Huyssteen's extensive radio sales knowledge includes overseeing various sales teams and portfolio managers, on-going coaching and mentoring, recruitment, training and succession planning.

East Coast Radio's managing director Boni Mchunu says that they are looking forward to welcoming Malani as part of the regional sales force and her senior management team.

"Malani has so much experience in the advertising industry and I couldn't be more excited to welcome her to her new family at East Coast Radio. I look forward to seeing how she will elevate the East Coast Radio sales offering to our current and new advertisers," says Mchunu.

"My vision for the sales portfolio is to have a strong, bonded team of people who are passionate about their station, province and delivering meaningful results to marketers and businesses. And always, having a lot of fun along the way," says Van Huyssteen.

"Radio is in my blood and I am so excited about finding a home back in the crazy, fast-paced, fun environment of a radio station. ECR is a formidable station that is a reflection of KZN and a playground for all the people of South Africa. I went to school in Pinetown for six years and I'm looking forward to being back in the province," concludes Van Huyssteen.

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