The intitiative aims to be a real-time buying platform that puts the buying power of radio in the hands of small business owners at a price point within their reach.

"Hot 91.9FM is deeply passionate about the development and survival of SM's, particularly those that are community-based, as we believe that they are the engine room that drives our economy," says Madurai.

"As a proud partner to the National Small Business Chamber, we are offering their members a further 10% discount on Lock ‘n Load," concludes Madurai.

After following a simple process, the business's advert will be on radio within two hours, giving small businesses the exposure they need. The submission process is the following:

  1. Go to and click on the Lock ‘n Load Hot Deal
  2. Select the timeslot and the number of spots you would like to purchase across the day or week, add them to your cart and check out
  3. Complete the simple buying detail form and tell us about your business
  4. Within 20 minutes of your payment being processed, you will be contacted by a Hot 91.9FM representative to assist you with your script, and
  5. Within two hours, your 20-second read will be ready to go live on-air.
For more information, visit You can also visit Hot 91.9FM on Facebook, Twitter or on Instagram.