According to the magazine, the rebrand comes with amplified editorial direction and a change of publishers from The Bar Group, who are the owners of Destiny
and Destiny Man
The monthly magazine is now being published by CTC Publishers, a subsidiary of CTC College (which also has a multimedia online platform called the Career Guide Network).Careers
magazine, whose primary audience is between 18 and 35, is edited by Pearl Boshomane Tsotetsi, one of the country's leading lifestyle journalists and editors. Tsotetsi leads an editorial and creative team with an average age of 28.
"We're risk-takers, which is why we chose to start a magazine at a time when publications are suffering. But we all believe in the value it can bring into the lives of young South Africans," says Tsotetsi.
"Many young South Africans don't have access to resources demystifying various industries or workplaces and what it takes to survive and thrive. Most youths in the country also don’t have the privilege of mentorship," adds Tsotetsi.
"We're here to help them navigate workplace dynamics, learn negotiation skills, or how to network — be it networking up or networking across. But we also provide practical advice about things that seem easy but actually aren't, such as writing CVs, navigating job interviews or applying for bursaries," says Tsotetsi.Careers
magazine publisher and CEO of CTC College Mpho Madzibadela says, "When a 16th
century English printer, editor and publisher Edward Cave coined the term 'magazine', he took a brave stance to challenge and change the status quo. Edward believed that the world was filled with too much information, but not enough wisdom."
"I believe the magazine space in South Africa has for the longest of time been lacking meaningful, empowering content and information. This is where the immanence of Careers magazine comes from. We strive to empower our reader with content and information that aids them into making informed-decisions that shape the future of work in our continent," adds Cave.
Themed 'Owning the Narrative', the magazine's June edition features globally acclaimed, award-winning design house and family dynasty Maxhosa Africa on the first edition cover.
"Our publication is about young people steering their collective and individual paths in the direction they want them to go. Telling our own stories is important, which is why we chose the Maxhosa brand for our June cover," says Tsotetsi.
"It was a creative collaboration between us rather than the traditional method of the magazine and its team deciding on everything. We decided to work together because our energy, vision and approach is in sync," Tsotetsi says.
"What they're doing with their brand is what we're hoping to do with our magazine. No one currently represents 'owning your narrative' better than Laduma Ngxoloko and Maxhosa Africa," concludes Tsotetsi.
The June edition of Careers
magazine retails at R50 and is available digitally from Tuesday, 16 June. It can be purchased on the magazine's website.
For more information, visit www.careersmagazine.co.za
. You can also follow Careers
magazine on Twitter
or on Instagram