Five businesses with winning ideas (three in Johannesburg and two in Cape Town) will each receive prizes worth more than R260 000, including an intensive incubation programme from an independent business growth specialist valued at R40 000.
The prize will also include a media booking to the value of R200 000 on either 702
, or both (depending on business's needs), as well as a cash injection of R20 000 for their business.
The 'Nedbank Business Ignite' campaign aims to empower entrepreneurs to carve out new markets and sustainable industries, boosting the South African economy in 'new and innovative ways'.
The campaign will be on air again on 702
on Mondy, 29 June with the focus on helping small businesses and entrepreneurs to transform their businesses after the COVID-19 pandemic.
Alan Shannon, Nedbank executive: professional and small-business banking, says that a recent survey by the bank, in partnership with an independent research consultancy, has highlighted the impact of COVID-19 on the economy — particularly on the small-business sector.
Shannon adds that the 'Nedbank Business Ignite 2020' campaign will help businesses pivot and create sustainability so that small to medium-sized enterprises can help to grow the economy and create jobs.
"We know that it is not easy for the small-business sector and so our journey with Primedia's talk radio stations 702
enables entrepreneurs to step up with ideas that can take them to the next level," says Shannon.
"The campaign forms part of our longstanding efforts in unlocking the SME sector's potential and our contribution to economic growth and job creation in South Africa. Our purpose of using our financial expertise to do good takes on even greater significance in the light of the effects of the pandemic," Shannon concludes.
Registration to participate in the 'Nedbank Business Ignite' 2020 opens on Monday, 29 June.
For more information, visit www.primediabroadcasting.co.za
. You can also follow Primedia Broadcasting on Twitter