The Leicester-based independent children's press, which was recently shortlisted for The Bookseller's Independent Publisher of the Year Award, publishes an array of humorous fiction series, as well as adapted and illustrated classics.

Steve Connolly, CEO of PRH South Africa, says, "For us, it is a privilege to be able to work with such an innovative and entrepreneurial company. You can see these qualities in their books and their approach to publishing as a business. We're looking forward to making Sweet Cherry Publishing a South African favourite."

Territories secured in the new agreement include:
  • Angola
  • Botswana
  • Comoros
  • Kenya
  • Lesotho
  • Madagascar
  • Malawi
  • Mauritius
  • Mozambique
  • Namibia
  • Seychelles
  • South Africa
  • Swaziland
  • Tanzania
  • Uganda
  • Zambia, and
  • Zimbabwe.
PRH says that in 2019,  two significant distribution deals were signed: BTPS in the United States of America and Canada, as well as PMS Publisher Services in Malaysia and Singapore, which contributed to a 416% increase in 2019's international sales.

Lara Clift, Publisher at Sweet Cherry, concludes, "We are honoured to be adding PRH to our list of international distribution partners who really believe in our list and offer valuable support to our global strategy. The Sweet Cherry brand is strengthening and we see great potential in the African markets."

For more information, visit www.sweetcherrypublishing.com. You can also follow Sewwt Cherry Publishing on Facebook, Twitter or on Instagram.