According to the MediaShop, being recognised as the best media agency in your country is a fantastic achievement; being recognised as a top contender on a global scale is even better but being the only South African media agency on that global list is the best.

The study also confirmed The MediaShop's market share at 14.6% of the South African market; this is a higher share than any other international agency listed in this Top 16.

The debrief, which was released on Thursday, 16 July, is a specific analysis separate to its annual performance ranking of 900 media agencies around 50 countries. The MediaShop, while partly owned by the IPG Group, is a mostly locally owned and a standalone agency.

"As a majority locally-owned media agency, The MediaShop is a proudly South African business that is well known for pioneering and innovating thinking," says shareholder and board chairperson Bonang Mohale.

"In a market as unique as South Africa, it's imperative that any media agency is able to make autonomous, quick and decisive decisions for clients [that is] based on its local current climate at any given point," adds Mohale.

"This is just one factor that sets The MediaShop apart. As a collective, we'd like to congratulate The MediaShop team for once again placing the agency firmly on the world map of media agency excellence," Mohale concludes.

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