PAMRO's 21^st annual conference calls for papers

The webinar will take place on Wednesday, 21 October, Tuesday, 27 October and Wednesday, 28 October. 

The organisation says that papers can include measurement and audience innovation, brand case studies and best practice from professionals in the field of media research. Case studies are welcome; however, they need to convey findings that are of value to the broader research community.

Sifiso Falala, president of PAMRO, says, "2020 is a special year for us as we are celebrating 21 years of research from experts across Africa and the rest of the world. Yes, we've had to opt for a virtual conference and we'll have to get over not all meeting in magical Morocco, but none the less it will still be fantastic."

"The theme is 'Vision African 2020', which will explore the African decade, the African data and the African growth and weave in the story of African resilience, true to our troublesome year. We are also including a panel event titled 'The impact of COVID-19 on our industry and how we will grow and prosper post-pandemic'," adds Falala.

The virtual event will see a collective gathering of people to exchange knowledge and to learn from one another's successes and failures. The ultimate goal will be the harmonising of research methodologies as PAMRO encourages excellence in the industry.

"PAMRO invites individuals or institutions interested in presenting findings from media audience research activities and / or relevant case studies. If you have a paper, we would love to consider sharing it at our conference," concludes Falala.

Individuals are encouraged to submit papers via [email protected] before Thursday, 10 September.

For more information, visit www.PAMRO.org. You can also follow PAMRO on Facebook or on Twitter.