"The JZA team and its independent publishers, Isikhova Media, are absolutely thrilled about this collaboration," says Jason Aarons, publishing director at JZA. "Solitaire enjoys one of the highest jewellery magazine reputations in the world, boasts superb content and exceptionally proactive and engaging management, marketing, sales and editorial teams."

"In this 'next normal', global jewellery brands are looking at sound and smart ways to integrate COVID-19's 'we're all in this together' way of life, both locally and beyond borders, ensuring ongoing consumer market reach," adds Aarons. 

"Part of JZA's strategy is to embrace this and give our readers a menu that is predominantly South African-driven, but which also delivers credible and on-trend, international jewellery content," Aarons says.

"This partnership between Solitaire magazine and JZA comes at an opportune time. Hopefully, the synergy between the two titles will result in engaging and informative content, bringing even more excitement to the world of jewellery," says Anton D. Javier, deputy editor at Solitaire.    

Founded in 2002, Solitaire aims to cover the best and latest news and stories on fine jewellery, luxury watches and fashion from around the world. Published bi-monthly, it is an all-around guide for jewellery connoisseurs and collectors, providing insights into the world of high jewellery and the people inlvolved.

"A key factor in this collaboration is that JZA's South African-focused editorial features will be shared beyond its shores and go a long way to raising the profile and wealth of talent of our country's jewellery collective," concludes Aarons.

For more information, visit www.isikhova.co.za or www.solitairemagazine.com.