TMARC, along with subsidiaries Platform 5 and Strike Mobile, is one of South Africa's leading performance marketing companies. Its vision is to build products and services that are driven by data, content, media and technology, thereby enabling intelligent connection for their clients.

Platform 5 was started in 2016 with the aim to deliver digital solutions based on the employment of technology platforms. This is in order to enhance client performance. It is a certified Google Ads specialist in search, mobile, display, video and shopping.

The studios in Johannesburg and Cape Town currently have 55 employees, serving clients including:
  • Unilever
  • Campari
  • Danone
  • RMB
  • Pernod Ricard
  • Forever New, and
  • Nestle.
Nick Terry, CEO of TMARC, says, "To join the AKQA family and establish the South African office is a significant development for our business and our clients who now have the benefit of access to the world's highest-ranked creativity and experience agency, as confirmed by Gartner."

"It is a significant endorsement of our business and our talent, demonstrating the long term opportunities we see in the South African market," adds Terry.

Ajaz Ahmed, CEO of AKQA, says, "We are excited about the impact the TMARC team, portfolio and platform will have to drive significant results for our clients."

The Stars Guide Us short film follows a young girl into adulthood and the transition from sharing stories about the stars with her grandfather to exploring galaxies through SALT, the largest telescope in the Southern Hemisphere.

Anna-Belle Mulder, creative director at AKQA, concludes, "For South Africans, the stars have always been an essential guide. They are used for storytelling, linking to ancestors and navigation — a continual reminder of the beauty of our natural world. With the technological advancements of SALT, we can now see further than ever before."

AKQA employs over 2 200 people across 29 studios worldwide. It is recognised in the Fast Company Best Workplaces for Innovators list 2020. It won two Cannes Lions Grand Prixs, as well as a Clio Grand Prix in 2019. 

AKQA's latest work is available for viewing here. The short film is available for viewing here

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