Okuhle Media develops, produces and licenses programmes and formats for the leading commercial and public TV channels and for streaming platforms in South Africa, Africa, Europe and the rest of the world.
Okuhle Media reports that its content is watched by millions of viewers and that it has won a number of industry awards since its creation. During the COVID-19 lockdown in South Africa, Okuhle Media says that it has demonstrated its resilience and flexibility to increase its production output at the request of its major partners and broadcasters.
For Trace, Okuhle Media constitutes a 'high-potential asset' that will enhance its audiovisual production expertise and that will complement its existing Trace Studios assets. Trace says that it will benefit from great synergies with Okuhle Media to build the courses of 'Trace Academia, a disruptive online edutainment platform to be launched in November.
Okuhle Media will also provide content to Trace TV channels and to TracePlay, the streaming platform of Trace Group.
Olivier Laouchez, chairperson and CEO of Trace, says, "The acquisition of Okuhle Media brings new opportunities for Trace. We look forward to developing them with the Okuhle Media team, made of great professionals, passionate about building a world-class creative and production house with distinct African roots and narrative."
"Okuhle Media fits perfectly into our strategy to make Trace a global leader for entertainment and empowerment of our people," adds Laouchez.
Barbara Bellini, CEO of Okuhle Media, says, "With Trace, Okuhle Media has found the perfect home to help us capture more growth opportunities in the domestic and international markets."
"This alliance will also reinforce our ability to develop great content and tell important stories, giving Africa a louder voice that will resonate with audiences in Africa and beyond," concludes Bellini.
For more information, visit www.trace.tv