Hosted by the World Media Group, the World Media Awards —
now in their fifth year — are the only global awards to recognise brands, agencies and media partners who create the most effective cross-platform, cross-border, content-driven advertising campaigns.
Sonos was the biggest winner for 2020, taking away the WMA Grand Prix
, as well the Technology and Telecommunications
prize for its multiplatform campaign 'Brilliant Sound at Intersections of Culture and Cool'.
In a 'currently over-crowded smart speaker market', Sonos's challenge was to cut through the noise of its competitors to deliver a brand message about greater sound quality to an audience who may never have even heard of them before.
"Sonos edged out the competition with an entry that succeeded on every level; it outlined a clear challenge, addressed it with a multiplatform, wide-reaching creative approach and backed it up with fantastic results that demonstrated brand lift and revenue growth," says Christoph Woermann, WMA
Judge and CMO Corporate Bank, Deutsche Bank.
"'Brilliant Sound' demonstrates all the attributes of an award-winning content campaign and is well-deserving of this year's Grand Prix
Alex Delamain, president of the World Media Group and SVP global client partner at The Economist,
"As the World Media Awards
celebrates its fifth year, the bar has been raised yet again."
"Not only did we have a record number of entries from all over the world (up by 100% on 2019), the quality of the shortlisted campaigns was exceptionally high. Creating authentic content through creative storytelling that crosses multiple platforms and borders is at the heart of what the World Media Group does," adds Delamain.
"In my second year as president, I have been surprised and delighted by the fresh perspectives and new approaches in content marketing; I'm excited that the group is able to highlight and celebrate this great work," Delamain concludes.
A panel of 30 senior jurors from leading international advertisers, agencies and publishers co-chaired by Woermann, who was alongside Josh Krichefski, CEO, EMEA at Mediacom tasked with selecting the eight category winners and the Grand Prix
winner from the submissions.
The full list of judges can be viewed here
For more information, visit www.world-media-group.com
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