"In a world where 99.9% of advertising agencies are founded by men, and considering women wield more than 70% of the world's consumer purchasing power, we are best positioned to help brands cut through the clutter and capture their target market with content that matters," says Meadows.

MOOD aims to connect brands to culture by offering creative concepts, content solutions and communication strategies. The agency's staff has over two decades of combined experience producing and publishing content marketing campaigns for brands including: 
  • Netflix
  • Revlon
  • GUESS, and
  • Volvo.
The agency specialises in developing integrated media campaigns for clients that 'tell an authentic story and create an impact'. Having helmed the country's biggest female magazine media brand, the agency's team comprises experts in copywriting and communication strategies.

According to the new team, due to their international experience producing client shoots in locations around the world and a network of cutting-edge creators, they offer a complete production service including styling, creative direction, photography and videography.

The agency is equipped to connect brands to people through considered partnerships and bespoke experiences. It will leverage it network to offer public relations, influencer engagement, social channel management and curated events to amplify client messages, says the team.

"We've been on the receiving end of press releases for many years and, having attended countless industry launches, we know what a successful brand activation looks like," says Marcopoulos.

At the core of MOOD's ethos is leveraging media for good, and working with clients to empower, represent and drive real and lasting awareness, concludes Marcopoulos.

Individuals are encouraged to read more about the new agency here

For more information, visit www.itsamood.co.za. You can also follow MOOD on Instagram.