The bootstrapped service helps podcast producers monetise by connecting to the right advertisers, which help them grow to new listeners. The platform will be a podcast industry enabler at large.

Podcash says that it will also allow the advertisers to choose what its customer will hear eventually, which is a unique opportunity to tap into high-interest areas of their potential customers.

Ronit Roy, the founder of the podcast, says, "Podcash is aimed to launch early 2021 and is the fruition of global pandemic, wherein this day and age of algorithm-driven scrolling marathons, podcasts break the clutter with on-demand consent led consumption."

"The biggest challenge with growth of podcasts is discovery and monetising the great content that is just a listen away. With Podcash, we aim to create an all in one data-driven discovery marketplace that eases the discovery and promotes growth of the podcasters by connecting them to the right collaborators," adds Roy.

"We are really excited about it as it solves a real problem in the industry more so for the enablers and creators of this industry. With my own podcast, I realised how brand collaborations benefit and why must a brand invest in a podcast," says Roy.

"The unexplored podcast market in India is 10 years old, yet disruptive content is still to be made. Podcash aims to bridge the global gap and be more collaborative on the way of monetising," concludes Garima Surana, a podcaster with a reach of 100 000 listens in less than 50 episodes.

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