In the new positions, Ibal and Bradley will lead CNNIC's 'Audience First' strategy, which aims at putting audiences at the heart of every campaign rather than focus on platform or geography, says CNNIC.

Their roles combine oversight of ad sales, client development, digital and data capabilities, branded content, trade marketing and events. Ibal and Bradley will be focused on creating and delivering solutions for clients that have the most impact with defined audiences on a global scale and enhancing our audiences' advertising experience across all CNN platforms.

Ibal leads advertising sales for all EMEA and takes responsibility for CNNIC's international client development. James Hunt, senior vice president of global client solutions, reports to Ibal and continues to oversee all client servicing functions within CNNIC, including its award-winning Create brand studio.

Bradley leads advertising sales across Asia and Latin America and takes responsibility for CNNIC's international digital and data development. Corinna Keller, vice president for advertising sales, Latin America, and Tini Sevak, vice president, audiences and data, both move to reporting to him.

Both Bradley and Ibal continue to report into Rani Raad, president of CNN Worldwide Commercial.

"We are optimising how we partner with brands to have maximum impact with audiences at a time of accelerated change in both consumer behaviour and the way advertisers are connecting with customers," says Raad.

"Cathy and Rob have an excellent track record in working collaboratively with clients and across CNN to develop and execute sophisticated campaigns that no other media can match," adds Raad.

"With this structure and strategy in place, we will connect brands with audiences like never before and continue to drive great audience experience with our commercial content and advertising," Raad concludes.

Ibal has been at CNN since 2001, originally working in research and then in sales since 2006 where she manages some of CNNIC's largest partnerships. Bradley joined CNN in 2015. Since then, he has led CNNIC's digital revenue, strategy and operations, as well as advertising sales for the United Kingdom, Nordics and the United States.

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