media update’s Christine Beukes reveals exactly how you can turn your hobby of running an Internet radio station into an actual income.

There’s a lot of thought that goes into crafting your very own online radio station, and just as much effort needs to go into your monetisation strategy. You’ve got to have a set checklist of all the income objectives you’d like to achieve.

Additionally, you need to know how you’re actually going to go about accomplishing these objectives. For instance, do you have a gimmick on-air that you could make into entertaining merchandise? Is your logo up to standard and ready to be printed onto T-shirts? Do you have any sponsors in mind?

These are the types of questions you need to be able to answer before you go about monetising your station. Don’t worry though, we’ll guide you through it!

Here are three ways you can monetise your very own Internet radio station:

If you already have your own Internet radio station, we’re curious to hear how it all started! Let us know in the comments section below.

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Wondering where your Internet radio station stands in the current economy? Then take a look at How radio has been impacted by the ‘new normal’.