The station says that listeners can tune in from 05:00 to 19:00 to get to know the region's agricultural icons and to hear how they can lend a helping hand to this sector.

OFM is encouraging listeners to send a message of encouragement to thank farmers and their labourers for what they do for us every day. A voice note can be sent via Telegram to 084 222 9497 (data rates apply), or photos and videos can be shared to OFM’s social platforms (Facebook, Twitter or Instagram) with '#OFMFarmerDay'.

Lindiwe Mtwentula, OFM's marketing manager, says, "As the profound quote by Brenda Schoepp goes, 'once in your life you need a doctor, a lawyer, a policeman and a preacher. But every day, three times a day, you need a farmer'. At OFM, we're proud to support the farmers of central South Africa."

"Our hearts beat agri, so we want to do our part to show the men and women working in that sector how important they are to us and to society, as well as promote ways in which people can assist them during times of need," concludes Mtwentula.

For more information, visit www.ofm.co.za. You can also follow OFM on Facebook, Twitter or on Instagram.