As part of the '#KfmSummerFeels' season, the ‘Boujee Braai’ partnership aims to celebrate summer, family and the joys of a shared meal during the festive season. The campaign will strive to take braaiing — a South African summer tradition — to the next level.
"To say that I love food and entertaining would be a bit of an understatement. For me, food is love. Sharing food with friends and family at a braai is just how South Africans show we care about our people. For me, a 'Boujee Braai' is not about changing the braai experience, it’s about elevating the way we enjoy it. This year, we want everyone to give their families a ‘Boujee Braai' to celebrate the new year. We all certainly deserve something special," says Wastie, who is also the host of The Flash Drive on the radio station.
Van der Westhuizen adds, "Braaiing is such a South African thing. I grew up on a farm in Mpumalanga, and the smell of a wood fire is the thing I miss the most when I’m in France. I even made a candle to capture that essence. Now that I’m here, I look forward to getting back to my braai-roots, with an added ‘boujee’ twist of course."
According to the team at Kfm 94.5, listeners across the Western Cape are invited to get creative with their most ‘boujee’, or bourgeoisie, way to spice up a summer braai. From Monday, 7 December, people can visit Kfm 94.5’s Facebook page, view the daily dish and send a voice note to The Flash Drive with Carl Wastie with their most ‘boujee’ way of describing the braai dish of the day.
The winner of the Boujee Braai Box, which is to the value of R 10 000, will be announced on Friday, 11 December.
To find out more, tune in to Kfm 94.5 for The Flash Drive with Carl Wastie, which broadcasts on weekdays from 15:00 to 19:00. Listeners can also follow social media tags #KfmSummerFeels and #BoujeeBraai.
For more information, visit www.kfm.co.za. You can also follow Kfm 94.5 on Facebook, Twitter or on Instagram.