Brookman, who has been with WarnerMedia for nearly six years in senior content, brands, digital and creative roles, assumes a newly created position which, for the first time, brings together the operational, editorial and creative responsibilities for all children's content and channel brands in EMEA into a single remit.
The portfolio includes the Cartoon Network brand, as well as Boomerang, Boing and Cartoonito, as well as associated digital properties on third-party and owned WarnerMedia streaming platforms.
Within the newly integrated remit, Brookman (who takes up her new role with immediate effect) will represent and drive EMEA's interests at the global company level to create and deliver the best content for children and families, while also developing and executing regional EMEA initiatives across content, branding, programming, marketing compliance, PR and digital.
Brookman will collaborate closely with Johannes Larcher and Christina Sulebakk and their teams on HBO Max to help build a powerful children's proposition for the streaming service when it launches in due course in the EMEA markets.
As a member of both Dogra's and Ascheim's leadership teams, she will liaise with the consumer products, franchise management, home entertainment, theatrical and games teams under the purview of WarnerMedia's EMEA country managers, with the advertising and affiliate teams across the region and with Ascheim's global team to ensure a consistent and aligned approach at the worldwide level.
Dogra says, "Vanessa's proven track record across every aspect of the children's business, including multi-territory brand management, acquisitions, commissioning and programming — both in the linear and SVOD space — make her exceptionally well-suited to this role."
"This will be invaluable to our strategies for the ongoing success of our existing channels, while also shaping the HBO Max children's offering for the EMEA region," adds Dogra.
Tom Ascheim concludes, "Vanessa exemplifies passionate, innovative and inclusive leadership and is a genuine fan of great children's content. She brings a strong business acumen honed from her career in different roles across the media industry — coupled with her ability to motivate teams, foster collaboration and align around a unified vision."
For more information, visit www.warnermediagroup.com