Maxhosa by Laduma is a South African knitwear brand founded in 2012 by Laduma Ngxokolo. This was a desire solutions that would be suitable for amakrwala (Xhosa initiates).

His initial vision was to create a modern Xhosa-inspired knitwear collection that would be suitable for this market. As a person who has undergone the process, Laduma felt he had to develop premium knitwear that celebrates traditional Xhosa aesthetics.

Recently featured on the Coming 2 America movie that will air on Amazon Prime Video, the Maxhosa brand appeals to other cultures beyond Africa, seeing itself as a global brand.

The brand has implemented 80% of production taking place in-house, created over 60 jobs and aims to stay true to being an African brand that creates luxury products.

"I see the brand being ultimately dominant in the lifestyle space; Maxhosa Home is a project we're busy working on and developing. Going beyond predicted spaces is the ultimate aim," says Laduma. 

Key individuals that the team has touched base with include:
  • Black Coffee
  • T.I.
  • TY Dolla $ign
  • Snoh Aalegra
  • Nikita Chauhan
  • Chloe x Halle
  • El Brodie
  • Kehlani
  • Masego
  • Jack Harlow
  • Tunji Balogun
  • Tiwa Savage, and
  • DJ Target.
Listeners are encouraged to tune into The Best Drive on Mondays to Fridays between 15:00 and 19:00 on YFM 99.2, on the YFM app or on DStv Channel 859. 

For the full interview with Laduma, click here

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