Davidon joins Boom! following several years running her own consultancy, representing a number of TV production and distribution businesses including Ricochet, RDF TV, Merman, Banijay UK and TRX.
She will report into Boom! founder Justin Crosby and work across the consultancy's premium portfolio of content creators, distributors and related businesses that include:
- Barcroft Studios
- Buccaneer Media
- Insight TV
- Rockerdale Studios, and
- Compact Media.
Before setting up her own consultancy business, Davidson was responsible for all United Kingdom publicity operations at Zodiak Media Group, then one of the world's top three independent media content groups.
"I've long admired the work of Justin and the Boom! team; they are inspirational in the TV PR world and have a fantastic roster of clients. It's been a tough year for many of us across the industry so it's incredibly uplifting to see new business coming through the virtual door at Boom! and I'm delighted to be part of the welcome party," says Davidson.
"Davidson joins Boom! at an exciting time for the business. As we accelerate out of the Covid-led content production slump, we're receiving a record number of new business enquiries and Rachel's experience will be invaluable as we take the business to the next level," concludes Boom! PR founder Justin Crosby.
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